Fuzzy London
Fuzzy London is an independent apparel accessories label, founded in 2017 and based in London.
From festival wear to event wear, Fuzzy London provides its customers with the brightest and boldest ready to wear and custom made accessories.
The label's colourful and bold brand identity reflects the company's strong ethos of self expression. Their unique and individually handmade products in the UK have been seen in various editorial publications, and on E4's 'Made in Chelsea'.
Keywords:
Bright / Unique / Distinctive
Identity / Photography / Branding / Website Design
It was important that the brand's colourful identity was reflected in the photography, whilst remaining simple and luxurious. The products were all shot on a blank white background to elucidate the colourful, eye catching and unique products. Setting shots were taken in London to keep with the label's identity. The website reflects the products, with a B/W theme with the only colour present in the actual product shots and photography.
It was important that the brand's colourful identity was reflected in the photography, whilst remaining simple and luxurious. The products were all shot on a blank white background to elucidate the colourful, eye catching and unique products. Setting shots were taken in London to keep with the label's identity. The website reflects the products, with a B/W theme with the only colour present in the actual product shots and photography.
