The Stem Bar
The brief was to create a brand identity for a flower subscription service.
Felix and Friends is a granola brand specifically designed and created for children. The idea was to create an engaging and organic woodland world for children to immerse themselves in whilst they start the day with breakfast. A series of woodland animal characters were created to make a story for this brand. These brand representatives are warm and inviting for children and parents to enjoy their stories and adventures, as well as providing a sustaining, healthy and nutritious breakfast alternative for children.
Keywords:
Organic / Luxury / Calming
Packaging / Illustration / Branding / Research
Concept Brief
It was important that the brand's colourful identity was reflected in the photography, whilst remaining simple and luxurious. The products were all shot on a blank white background to elucidate the colourful, eye catching and unique products. Setting shots were taken in London to keep with the label's identity. The website reflects the products, with a B/W theme with the only colour present in the actual product shots and photography.
It was important that the brand's colourful identity was reflected in the photography, whilst remaining simple and luxurious. The products were all shot on a blank white background to elucidate the colourful, eye catching and unique products. Setting shots were taken in London to keep with the label's identity. The website reflects the products, with a B/W theme with the only colour present in the actual product shots and photography.