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The Stem Bar

The brief was to create a brand identity for a flower subscription service.

Felix and Friends is a granola brand specifically designed and created for children. The idea was to create an engaging and organic woodland world for children to immerse themselves in whilst they start the day with breakfast. A series of woodland animal characters were created to make a story for this brand. These brand representatives are warm and inviting for children and parents to enjoy their stories and adventures, as well as providing a sustaining, healthy and nutritious breakfast alternative for children.


Organic  /  Luxury  /  Calming

Packaging  /  Illustration  /  Branding  /  Research

Concept Brief

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